Mobile-first web apps with native app UX.
Headless eCommerce is a term that describes a front-end site (a PWA for example) which is de-coupled from a e-commerce platform or any other CMS.
The separation between frontend and backend, empowers a retailer with infinite flexibility and longevity of the stores UX, allows serving rich content consistently.
Speed is great. What’s even better is being able to use the app when the network is slow or unaccesible.
PWAs can indirectly impact the perception of your brand.
Cross device & platform by default.
PWAs are essentially websites that run on any modern browser.