A well-developed website isn’t anything special if it isn’t marketed correctly. Our experts know that the platforms we develop need to be marketed well in order to do well with our clients’ target audiences.
We keep your marketing and communication needs in mind whenever we create an e-commerce site. Over the six years we’ve spent developing sites, we’ve accumulated some noteworthy tips and tricks.
The best e-commerce marketing strategies have several characteristics in common. In particular, there are three key action items to consider if you want your website to reach your target audience.
Create A Blog For Your Website
Whenever we develop e-commerce websites, we ask if the client wants to produce a blog. Producing content relevant to your industry will make you stand out as an expert in your field.
Additionally, the more relevant, useful content you produce, the higher your website will rank on Google. Blogs are rich grounds for planting optimised keywords. When you research keywords related to your product, you’ll find topics your audience is currently searching for. In fact, keyword research is an excellent resource for blog post ideas!
When your customers trust your website as a source of reliable expertise, they will also trust your products. Blogging specialists believe it is critical to post regularly to grow your audience.
As an e-commerce business, you already have a niche topic to write about. Your customers will benefit from your expertise, and you’ll benefit from their attention. By the way, thanks for reading our blog! We’re happy you’re here.
Share Your Content on Social Media
Posting content like blogs on your website will boost your organic marketing strategy. Want to go the extra mile? Connect with your readers by sharing your company’s content on social media.
Similar to blogging, creating content on social networks requires regularity and specialised focus. Many e-commerce clients benefit from using management platforms such as Buffer to schedule posts. It has an easy-to-understand interface where you can plan the exact day and time of your post.
Social media management platforms like Buffer also offer analytics about the performance of your content. You’ll be able to gauge the success of your posts by how many “comments” or “likes” you receive from your target audience.
Speaking of engagement, posting on social media is an effective marketing strategy because it enables you to actively respond to your stakeholders.
Responding to “shares” and “comments” on social media is a smart tactic. It builds relationships with your consumers and is an effective way to direct users to your website. According to PWC, 37% of consumers find purchase inspiration through social channels.
Your business will forge stronger connections with consumers by posting on social media. Stronger connections translate into leads, and this means more conversions for your company!
Research Emerging Trends For Inspiration
If you’re unsure where to start, don’t worry. The internet has a wealth of credible resources filled to the brim with inspiration.
E-commerce marketing has never been more exciting. We’ve seen many clients reap the rewards of leveraging up-and-coming trends. Clients also benefit from simply researching detailed examples of former e-commerce marketing efforts.
A business platform called The Manifest lists top vendors in categories such as marketing, advertising, and development. The profiles give an overview of a noteworthy past project. This is a great place to spark ideas.
The visual portfolio site Visual Objects tells top-ranking vendors, “showcase your services on our platform.” In turn, these image-based portfolios inspire clients to produce similar work.
If you’re a marketing vendor, you can demonstrate your value by asking clients to leave reviews on Clutch, a professional ratings and reviews platform. These detailed accounts of former collaborations offer valuable information about the goals and results of former projects.
Ultimately, there’s a credible resource online for anything you’re looking to learn about e-commerce marketing. The difficult part can be figuring out which information to trust.
Ask Specialists How To Incorporate Marketing Into Your E-Commerce Strategy
Here at Trive, we support your e-commerce marketing efforts and we’re always happy to share more about what we’ve learned with our clients.